
Complex technology
translated into story.

Traditional marketing often reaches its scaling limits today. To generate sustainable growth in competitive tech and B2B markets, a strong narrative alone is no longer enough. It takes someone who truly understands complex technology and translates it into clear positioning, compelling stories, and AI-powered execution.
On this page, I show how I — as an experienced marketer with an engineering background and a builder mindset — turn hard-to-explain technology into a brand and a narrative that convinces technical buyers, using AI as the lever to execute it at scale.
If you don't feel like reading, you can simply ask my AI sidekick instead. She knows everything.
Ben's Super-AI Lisa
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My Background
From Process Engineer to Tech Storyteller
Process Engineer
Analytical Foundation: Industrial Engineering — streamlined complex processes using Lean Production methods and developed a deep understanding of manufacturing workflows.
Marketing Specialist
B2B Tech Marketing: Strategic go-to-market expertise — translated highly complex, technical products into compelling stories and scaled them through performance channels.
Co-Founder FinTech Startup
FinTech Growth Leader: CMO & Co-Founder — scaled digital finance ecosystems to multi-million Total Value Locked (TVL), built global communities, and drove radically ROI-focused marketing in an extremely agile market.
Over the past years, I've scaled startups from zero to significant multi-million valuations as CMO in the FinTech sector (decentralized finance technology). This extremely data-driven, ROI-oriented, and fast-paced environment has massively shaped my approach to campaigns and growth.
In parallel, I began integrating the latest AI developments directly into my marketing tech stacks (HubSpot, GoHighLevel) early on, automating workflows and taking lead qualification to the next level.
What fascinates me about the intersection of marketing and AI is the radical leverage: It's not about blindly buying new tools, but about interconnecting funnel, content engine, and sales processes so that significantly more output and revenue are generated with less friction. I'm not a traditional software developer, but as an experienced marketer, I know exactly how to strategically orchestrate these complex systems, steer them with data, and translate them into real leads.
Professional Experience
My career journey – from process engineer to FinTech founder
Co-Founder (Marketing, BD & Legal)
Jelly Labs AG
Co-founded Jellyverse, a digital finance platform for portfolio diversification. Later deployed Coinhain, a Balancer V3 DEX on the BNB Chain.
Co-Founder (Marketing & BD)
DeFiChain Accelerator Ltd.
Led the DeFiChain Accelerator Program. Strategic marketing for ecosystem growth and adoption.
Product Marketing Manager
Rohde & Schwarz GmbH & Co. KG
Go-to-market strategies, market research, and positioning. Translating complex technical features into compelling messages.
SPE / Marketing Manager
R&S Messgerätebau GmbH
Process optimization in electronics manufacturing. Subsequently transitioned into site marketing.
Skills
Strategic Marketing Know-How Paired with Hands-On AI Execution
Data-Driven Growth
Clean tracking, lead scoring, and CRM setups that make marketing measurable. A strong feel for funnel mechanics and performance metrics (CPL, ROAS) to prioritize actions based on data.
Strategic Translation & GTM
The critical translation between what is technologically possible and the goals of the marketing department – from GTM strategy to high-converting landing page concepts derived from complex technical product data.
Growth Prototyping
Rapidly developing and testing new tool approaches (e.g., AI-generated outreach campaigns, automated competitor research) before committing core budget.
AI Content & Brand Voice
Building scalable AI workflows for creating SEO copy, ad copy, and social media posts – while ensuring that all outputs are 100% on-brand and of excellent quality.
Sales Enablement & AI Workflows
AI-powered workflows that support sales: from automated research and prospecting to tailored sales briefings before important client calls.
Efficiency & Scaling
Orchestrating the right software solutions and replacing manual processes with multimodal AI to sustainably reduce Customer Acquisition Cost (CAC) and significantly relieve the team.
What I Personally Bring:
As a dedicated autodidact, I love diving into new topics and acquiring skills that create real impact. At the center of my work is clarity: positioning and telling the story of complex technology so that technical buyers understand it and trust it. Only then do I decide, based on data, which strategy or automation creates the biggest leverage.
Instead of isolated one-off solutions, I strategically build interconnected end-to-end growth engines. As a technology architect, I create clear, measurable competitive advantages for the company.
And by the way: according to my former colleagues, working with me on a daily basis is apparently fun and quite entertaining.
Additional Skills:
AI Projects: Self-Built and in Use
For the past year I have been building AI applications for the work I know from marketing: content, research, websites and lead generation. A selection:
Social Media Pipeline
Content & ResearchA pipeline that turns expert sources into finished LinkedIn drafts. It collects signals from newsletters, RSS feeds and YouTube channels, groups them into topics, ranks those by relevance and writes drafts in my style, including visuals. Nothing is published without my approval.
- Sources: newsletters, RSS feeds and YouTube transcripts flow into one signal feed.
- Topic ranking: similar signals are grouped into topics and ranked by recency, number of sources and depth.
- Drafts: text posts, carousels, infographics and video scripts are created directly from the topic, with source and score.
- Planning: weekly board with statuses from draft to published and handover to the editorial calendar in Notion.
- Transferable to any marketing team: competitive monitoring, thought leadership and editorial planning in one flow.
Websites Built with AI
Web & ConversionI have built dozens of websites and landing pages with AI tools, from structure and copy to design and deployment. This site is one of them, including Lisa, the chatbot at the top of the page, which answers only from a curated knowledge base.
- This portfolio site: bilingual, with an AI chatbot based on a curated knowledge base.
- getaiolos.com: product site with comparison pages, pricing and an early bird program.
- Approach: positioning and copy first, then design and implementation with AI coding tools.
Lead Platform
Lead GenerationA platform that finds matching companies before sales starts searching. From a company's own website, the AI derives target groups and an ideal customer profile, searches Google Maps data and commercial register extracts for matching companies, scores them with a rationale and submits them for approval. Contact follows the applicable legal rules.
- Customer profile from the website: the AI proposes target groups, a human confirms or adjusts.
- Scoring with a rationale instead of a black-box score.
- Approval before any contact, with data protection and competition law in mind.
My Own AI Agents with OpenClaw and Hermes
Agents & AutomationInstead of classic workflow builders, I rely on agent-based automation. I have set up my own OpenClaw and Hermes agents, which handle research, email, scheduling and recurring tasks around the clock. Especially in customer-facing applications, where prompt injections are a risk, human approval stays a fixed part of the process.
Aiolos – Dictation & Meeting Notes
Own AI productAiolos is my own dictation app for the Mac: hold a key, speak, let go, and the text appears wherever the cursor is blinking, in any app and in 99 languages. On top of that, Aiolos writes meeting notes with action items and decisions, with no bot in the call.
From the app to the bilingual website, pricing and early bird program, I designed everything myself and built it with AI assistance. Aiolos is launching now for its first 50 users.
- Speech recognition with Whisper right on the Mac, offline too: no recording ever leaves the device.
- Four modes via the ⇧ key: Raw (word for word), Correction (no filler words, self-corrections applied), Prompt (a train of thought turned into a clear instruction for ChatGPT, Claude or Cursor) and Assistant (carries out instructions in any app).
- AI meeting notes with no bot in the call: records microphone and system audio, writes notes with action items, decisions and speaker names, exports to Notion, Obsidian, OneNote or Markdown.
- Privacy as positioning: AI models in EU data centers by default or fully offline on the Mac (Gemma 4, beta), no account, no cloud storage.
- Go-to-market set up end to end: bilingual website with comparison pages against Wispr Flow, Superwhisper and Granola, subscription pricing and an early bird program.
AI Knowledge Wiki
Knowledge ManagementWhat I learn about AI tools, models and ways of working goes into my own knowledge base: which tools exist, what can be connected to an AI and which model is good at what. The wiki has keyword and AI search and gives my agents reliable context.
- Categories from AI agents through marketing and design tools to LLM models and security.
- New articles are created with AI support from a source and reviewed by me.
- Interface for agents: the knowledge base I read is the one my AI assistants use too.
More Automations
AI AutomationAd creative engine: refines social media copy and generates banners in CI-compliant formats for LinkedIn and Instagram.
Tax tools: process CSV files from various exchanges and wallets, check them for consistency and prepare the data for tax filing.
A Few Highlights from Recent Years
Insights into my Marketing and Operations Projects:
Lean & Operational Excellence
OperationsAnalysis and optimization of manufacturing workflows at one of the world's leading test and measurement companies. Focus on systematically improving efficiency and quality in electronics production.
- Optimization of complex assembly lines based on lean manufacturing principles, including conducting targeted lean workshops to sustainably embed the methodology within the team.
- Implementation of Total Productive Maintenance (TPM) for automated assembly and development of a comprehensive planned maintenance concept.
- Direct contribution to the site's awards as "Factory of the Year" and "Lean and Green" in 2016.
B2B Go-to-Market
MarketingFrom site marketing in Memmingen to Product Marketing Management in Media & Entertainment in Munich – strategic marketing responsibility across two business units of a global technology corporation.
- Conception and execution of go-to-market strategies for multiple product launches, based on detailed market analyses, target group segmentation, and SWOT evaluations.
- Redesign of broadcast and media websites for targeted SEO performance and content quality improvement.
- Translation of highly complex technical product features into compelling B2B marketing messages and creation of whitepapers, e-books, and case studies.
- Planning and execution of thought leadership and multichannel campaigns to position the company as a leader in HPS, mastering, and IP technologies.
- Responsibility for all marketing activities at the Memmingen site: positioning, branding, and content creation.
DeFiChain Accelerator
MarketingStrategic management and hands-on execution of comprehensive marketing and BD initiatives for the DeFiChain ecosystem. In this role, I played a key part in securing project funding of 2 million USD.
- Built and executed a 360-degree marketing strategy that successfully combined digital ads, targeted KOL partnerships, social media, public relations, and thought leadership.
- Developed a comprehensive educational content pipeline. Through targeted blog posts, videos, and landing pages, onboarding of new community members was massively simplified and accelerated.
- Direct impact on growth: Co-responsible for scaling the ecosystem to a market capitalization of over 2 billion USD and a Total Value Locked (TVL) of more than 1 billion USD.
Jellyverse
MarketingSuccessful go-to-market and strategic growth of a DEX in the Sei ecosystem.
- Active building and sustainable growth of a dynamic community of over 20,000 members.
- Conception and execution of high-performance growth campaigns with strong focus on user activation and high-reach KOL partnerships. A targeted mix of community platforms like TaskOn and Galxe was deployed.
- Creation of a distinctive brand identity in direct and close collaboration with the design team.
- Significant contribution to rapid platform scaling to a Total Value Locked (TVL) of more than 40 million USD.
Coinhain
MarketingLaunch and strategic positioning of a decentralized exchange on the BNB Chain.
- Pioneering work in the ecosystem: Successful launch of the very first Balancer V3-based AMM (Automated Market Maker) on the BNB Chain.
- Creation and implementation of a distinctive brand identity that stands out from the competition through an immersive combination of clubbing and cyberpunk elements.
- Conception and operational management of a highly interactive onboarding campaign for maximum user acquisition (details under: Gamified Marketing Campaign).
NFT Campaigns
MarketingTo not only build communities but sustainably engage and activate them, I designed and executed tailored NFT campaigns. The focus was always on genuine utility and interaction:
- Coinhain: Development of utility NFTs with dynamic rarity structures. By gamifying the DeFi experience, user interaction on the platform was significantly increased. Distribution was seamlessly integrated through marketing mechanisms and strategic giveaways.
- Jellyverse: Conception of personality NFTs as a digital identity marker. This strategy enormously strengthened the community's sense of belonging. Distribution was hybrid, combining an exclusive mint event with selected community giveaways.
- Impact: Both initiatives proved to be powerful growth levers. They led to measurable scaling of the active user base and deep brand loyalty within our ecosystems.
Gamified Marketing Campaign
Marketing & AIConception and execution of a highly interactive, AI-powered onboarding experience for the project Coinhain. At the heart of the campaign was an innovative gamification approach that seamlessly merged cutting-edge AI technologies with digital incentives.
- Interactive Prompt Design: Development of a virtual AI bouncer based on a Large Language Model (LLM). The character was specifically trained on crypto and pop culture to conduct dynamic, humorous, and captivating user dialogues.
- Gamification-to-Earn: Implementation of a skill-based reward system. Users who could convince the AI agent in interactive chat qualified for minting an exclusive NFT.
- End-to-End AI Generation: The complete campaign experience — from content logic to dialogue structures to visual assets — was fully created using advanced AI tools.